Skip to the content

Providing stylish cookware, appliances and accessories which combine flawless design with exceptional performance, Swan has become an iconic British brand since its formation in the 1920s – and remains as committed as ever to making the kitchen the hub of the home.

The Challenge

As a result of their rapid market growth, Swan required a real ‘digital freight forwarder’ to drive their reinvigorated brand to new heights – moving away from their traditional manual processes, in favor of a more modern approach to global logistics.

The Solution

To enable a faster, more efficient and increasingly ‘digital’ response to their supply chain, SEKO successfully integrated Swan’s essential operational technology systems and platforms with our in-house developed software, SEKO 360.

Benefits of the SEKO Solution

  • Reducing manual tasks to enhance efficiency
  • Increasing visibility and control of the complete supply chain
  • Improving utilization at origin to reduce costs

The Result

Swan’s integration with SEKO’s 360 technology has empowered the business to manage their fast market growth, both effortlessly and efficiently – a change which has resulted in the seamless transfer of stock from their supplier, direct to the UK.

As part of SEKO’s global logistics solution, Swan’s ‘digital’ brand reinvigoration now provides more opportunity to scale the business in the years to come, for greater worldwide expansion and possibility.


“It is great having not just a standard freight forwarder, but a long-lasting partnership with SEKO. Gerry Emmerson and the Warrington Operations Team have been a real extension to our business, and we look forward to growing our business together with SEKO moving forward."

David Foulstone Marketing Director

Share SEKO content on social

Find out how SEKO can Transform Your Business

Everything we do is focused on making our clients' lives easier and helping them to develop and maintain excellent relationships with their own customers.

To find out more, fill in the form, email, or give us a call.

New Business Inquiry

If you are inquiring about delivering personal effects or items, it is unlikely that we will be able to help you. Thank you!

By completing this form, you are confirming that you agree to the storing of your personal data by SEKO Logistics - as described in our Global Privacy Policy - and also consent to receiving future updates about SEKO and how we can support your business.

I want to receive future communications from SEKO Logistics.