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Known for their innovative and temperature-controlled technology, Ember has transformed the everyday cup of coffee into an experience – with their iconic mugs allowing the consumer to set and maintain their ideal drink temperature for up to three hours.

The Challenge

Since developing an original and state-of-the-art product that was going to be launched by one of America’s largest coffee chains, Ember and their temperature-controlled mugs have gained extreme B2B popularity – resulting in their product offering to consumers also rapidly extending.

With no fixed supply chain and demand accelerating, the Ember team struggled to successfully carry out the influx of orders and vendors, and therefore drastically required assistance – not only because of the number of parties involves from origin to distribution, but largely due to the many variables of US logistics, B2B and B2C sales, and a possible international expansion.


The Solution

After being named Ember’s Global logistics partner, SEKO began the process of centralizing all of Ember’s logistics operations within the SEKO suite of services. From this moment on, all of Ember’s logistical issues were forwarded to the SEKO team, with service and reliability becoming the primary focus.

Next, SEKO established a centralized distribution center at its Chino facility for B2B operations and B2C fulfillment, with a dedicated account team also created to assist with Ember’s local distribution and ecommerce fulfillment. Following on from this, SEKO gained responsibility for Ember’s air freight from China to the US, and now controls their ocean freight consolidations.


Benefits of the SEKO solution

  • Centralizing all B2B operations and B2C fulfillment, to support a worldwide supply chain
  • Controlling air freight from China to the US, as well as all ocean freight consolidations
  • Providing a single point of contact and inventory


The Result

Utilizing SEKO’s suite of services, Ember has now gone live in 26 countries, as well as on Tmall – China’s biggest B2C online retail portal. With a goal of making every logistics decision calculated and effective, the manufacturer focuses on the total cost of ownership (TCO) and the value-justified cost (VJC) associated with utilizing a single 3PL.

As a true partner, SEKO constantly looks for ways to improve all US and international operations on Ember’s behalf – with SEKO Hong Kong now serving as Ember’s Omni-Channel hub, in which three parallel distribution centers fulfill all orders for Europe, Asia and the UK.

Providing the tools to help Ember grow at a consistent, sustainable and efficient rate, SEKO offers a single point of contact, as well as service-based improvements to help enhance their stellar customer experience – with a single point of inventory view (SEKO 360 and Omni-Returns) empowering international collaboration and seamless integration.



"We’re growing quickly and we need a logistics partner that can go with the flow, so to speak. SEKO has been extremely flexible, and is always standing by ready to provide new solutions, come up with new approaches, and work with us to solve our logistics issues. That makes them a great partner for us."

Phil Poel, COO

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