Skip to the content

Founded in 1988, Dippin’ Dots has reinvented one of the world’s best-known treats by creating ‘beads’ of ice cream through the use of cryogenic encapsulation. Its products now have a home in thousands of locations worldwide, from theme parks, fairs and festivals to franchised store locations.

Benefits of the SEKO solution

  • Decreases implementation cycle time, reducing lead-time to return on investment for point-of-sale assets
  • Increases product sales by improving speed to new markets
  • Improves retail location satisfaction through timely and professional delivery of display assets
  • Reduces inventory losses previously associated with perishable product arriving before installation of retail point-of-sale displays
  • Supports long-term product sales through customized seasonal storage and regular scheduled maintenance programs

The Challenge

Dippin’ Dots recognized opportunities to improve market penetration, by increasing retail point-of-sale presence in major grocery, pharmacy and retail locations. But to make this possible, it needed to get display freezers to market quickly, manage assets in the field, and ensure all displays conformed to strict marketing and maintenance guidelines.

The Solution

At origin, SEKO has reduced transportation costs by consolidating LTL shipments into FTL regional deliveries to SEKO hub facilities. SEKO’s training and quality managers also developed customized driver training and instructions, to ensure all marketing and food safety requirements were met. The MySEKO portal was configured to provide visibility to all asset and supply chain information for logistics personnel, and pricing structures were simplified to enable accurate cost forecasting while also improving service and sales. SEKO created a customer satisfaction survey to ensure high quality service delivery is maintained.

The Result

Dippin’ Dots improved its speed-to-market lead time by 50% and is poised to increase retail sales locations significantly in the first year of the program with SEKO. The successes realized to date have enabled Dippin’ Dots to satisfy more retail outlet requests for displays, and to satisfy more customers than ever before.

"Partnering with SEKO has been extraordinary. They have cut our lead time on deployments to new accounts in half, resulting in a very favourable customer experience, by being able to set our customers up quickly. We appreciate our relationship and the communication and service we receive."

Matthew Stark National Sales Manager

Share SEKO content on social

Find out how SEKO can Transform Your Business

Everything we do is focused on making our clients' lives easier and helping them to develop and maintain excellent relationships with their own customers.

To find out more, fill in the form, email, or give us a call.

New Business Inquiry

If you are inquiring about delivering personal effects or items, it is unlikely that we will be able to help you. Thank you!

By completing this form, you are confirming that you agree to the storing of your personal data by SEKO Logistics - as described in our Global Privacy Policy - and also consent to receiving future updates about SEKO and how we can support your business.

I want to receive future communications from SEKO Logistics.