Case Study

Cath Kidston is one of the most influential and original design companies to emerge from the UK in recent years and has expanded steadily to become the unique international lifestyle brand it is today.

THE HIGHLIGHTS

  • Enabling fast expansion into new stores and markets in Asia

  • Providing greater supply chain visibility through a streamlined technology solution

  • Established a Far East supply hub for store replenishment

  • Delivering pick, pack and storage services with 99% accuracy

CHALLENGE

Due to Cath Kidston’s fast growth in ever expanding Global markets, the need to serve its retail and online clients in Asian markets drove Cath Kidston to approach SEKO for a faster-to-market solution.

SOLUTION

Cath Kidston deployed SEKO’s web-based Warehouse Management System and Purchase Order Management portal. This new solution allowed Cath Kidston to manage stock that had been manufactured throughout the Asian region at a dedicated warehousing facility in Hong Kong.

Production was held at the Hong Kong 'hub' then consolidated with other hot stock items, to be shipped quickly, seamlessly and far more cost effectively than serving retailers in Asia, with stock shipped from the UK.

RESULT

With a faster speed to market and greater online visibility of inventory held overseas, sales in Asia increased considerably. Cath Kidston was quickly and effectively able to open new stores in Asia, backed by a smooth supply chain.

Helena Dawson
Head of Supply Chain
"The SEKO team has worked alongside us to create a simple, smooth and more effective supply chain. It’s been great for our business as I can now see more of my supply chain and manage it more efficiently."

LOGISTICS AND ORDER FULFILLMENT

Our Global network infrastructure is made up of multi-user logistics facilities throughout the world. This network of locations enables us to stock your products and fulfill orders in a more timely and cost effective manner in each local market.

RETAIL EXPERTISE

SEKO is the premiere retail and eCommerce logistics provider in the industry, providing Global logistics services and dynamic supply chain solutions for retailers, fashion apparel and consumer brand manufacturers around the world.

SEKO WMS

Our WMS is a web-based application that increases your level of management when maintaining tight inventories and enables you to optimize inventory - by automatically identifying and assigning the nearest available part for each shipment.

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