Transforming complexity into opportunity with tailored solutions, reducing costs by 50% and helping Nomad the Label expand into global markets

Case Study

LET’S SET THE SCENE

Nomad the Label is an emerging Australian fashion brand with a global vision. Founded with a belief that fashion should be as limitless as the women who wear it, the company has rapidly captured international attention with its commitment to sustainability and high-quality fabrics.

THE HIGHLIGHTS

Achieved a 50% reduction in international logistics costs, enabling reinvestment into business growth.
Established a strategic logistics plan addressing inbound freight from Bali to Australia and outbound direct-to-consumer (D2C) shipments to key markets in the U.S. and New Zealand.

Leveraged SEKO’s global network and expertise in customs compliance, ensuring reliable supply chain operations.
A trusted partner for long-term growth, SEKO leverages the expertise from working with major brands in Australia. SEKO’s proven track record with major Australian brands made it the trusted logistics partner for Nomad’s long-term expansion.

CHALLENGE

As a rapidly growing fashion brand with an increasing international customer base, Nomad faced immediate logistical hurdles, particularly in freight forwarding for imports from Bali to Australia, and ensuring reliable ecommerce parcel shipping from Australia to the U.S. and New Zealand.

While the company already offered express shipping to customers in the U.S., Nomad urgently needed a cost-effective standard shipping option to reduce cart abandonment and appeal to a wider range of buyers. Based on the Central Coast of New South Wales, Australia, the company also struggled to find a logistics provider capable of handling their collection needs efficiently while offering the scalability required for growth.

The goal was to have a more cost-effective freight service that would solve the standard shipping need we didn’t yet offer – at this point we only had express. You need to have both options available to cater to the different types of consumers out there. We also needed someone with service in the Central Coast for shipping. Not being in Sydney gives us a greater need for this

SOLUTION

SEKO stood out as the ideal logistics partner for Nomad, bringing a deep understanding of the complexities the brand faced in scaling internationally. By leveraging its global network and tailored solutions, SEKO worked closely with Nomad to develop a strategic logistics plan that not only addressed immediate challenges but also enabled long-term growth.

To support Nomad's needs, SEKO provided ecommerce parcel shipping services from Australia to the U.S. and New Zealand, ensuring efficient and reliable deliveries to key international markets. Additionally, SEKO facilitated freight forwarding from Bali to Australia, seamlessly integrating supply chain operations across multiple regions.

SEKO addressed Nomad’s logistical challenges through strategic planning and foresight, proactively mitigating supply chain risks. By ensuring accuracy and reliability in customs processes, SEKO helped Nomad avoid last-minute issues that could impact deliveries.

Offering tri-weekly collection, with the plan to move to daily collections when parcel volumes increase, SEKO established a reputation as a trusted logistics provider for major brands in Australia after a successful partnership with Nomad.

RESULT

With SEKO as a logistics partner, Nomad achieved a remarkable 50% reduction in international shipping costs, which has enabled the brand to reinvest in growth initiatives.

SEKO’s quick standard shipping solutions and operational efficiency has allowed the brand to scale into the U.S. and New Zealand markets, resulting in fewer shipment issues and greater customer service. This level of reliability has allowed Nomad to scale confidently into international markets.
SEKO’s proactive approach to customs compliance, including expertise of HTS codes and duty impacts, provided invaluable support in mitigating potential supply chain risks before they could disrupt operations.

DONAL BRESLIN

MANAGING DIRECTOR, NOMAD THE LABEL

“With SEKO, we can be confident and trust them because they have people on the ground at places such as Customs and Border Protection in the U.S. I don’t have to be an expert in that.”

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Transforming complexity into opportunity with tailored solutions, reducing costs by 50% and helping Nomad the Label expand into global markets

Achieved a 50% reduction in international logistics costs, enabling reinvestment into business growth.

Established a strategic logistics plan addressing inbound freight from Bali to Australia and outbound direct-to-consumer (D2C) shipments to key markets in the U.S. and New Zealand.

Leveraged SEKO’s global network and expertise in customs compliance, ensuring reliable supply chain operations.

A trusted partner for long-term growth, SEKO leverages the expertise from working with major brands in Australia. SEKO’s proven track record with major Australian brands made it the trusted logistics partner for Nomad’s long-term expansion.