Case Study

LET’S SET THE SCENE

New Era is a brand that moves fast, and SEKO is the logistics partner that keeps up. From championship wins to same-day stadium drops, SEKO delivers when it matters most.

Discover how SEKO’s global agility and White Glove service keep the world’s most iconic headwear in play.

THE BRAND

New Era Cap is an iconic lifestyle brand and the exclusive on-field cap of many professional sports teams, worn by athletes and fans alike. From pro sports to fashion retail, their operations demand precision and speed.

 

THE CHALLENGE

With unpredictable timelines, from overtime championships to fast-turn stadium deliveries, New Era needed a logistics partner agile enough to move at the speed of sports and retail.

WHY SEKO?

SEKO’s global network, flexible planning and always-on approach help New Era navigate time-sensitive shipments, retail fulfilment and stadium delivery windows with confidence. 

It’s no wonder they’ve turned “SEKO” into a verb. When a high-visibility or hot market shipment is on the line, the team knows to “SEKO it.”

We’ve had Super Bowls go into overtime… and SEKO has always been able to provide alternatives on those time-sensitive events.
As New Era has grown, SEKO has grown with them.

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ANY QUESTIONS, WE CAN HELP – HERE’S JUST A FEW WE RECEIVE REGULARLY

  • What locations do you serve?

    We empower you to scale into every core market, with 150+ offices and counting.

  • Can you ship what I need to ship?

    No matter how specialist or time-critical your request, we can handle it all.

  • How much will it cost me?

    No two shipments are the same, so inquire today for an exact quote.

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