September 1, 2025 – SEKO Logistics (SEKO), the leader in end-to-end global logistics, today announced the appointment of Frank Achouch to Managing Director, Greater China, effective immediately. Achouch will continue in his current role as VP Commercial, APAC, while taking on expanded responsibilities to drive strategic growth and operational excellence across the Greater China region.

With over 30 years of experience in the freight forwarding industry, Achouch brings extensive leadership expertise and a proven track record of success to his expanded role. He has held various senior executive positions across the APAC region for the past 15 years, where he has notably implemented strategic initiatives and managed organizations to enhance growth and operational efficiency.

"Frank's deep understanding of the APAC market dynamics and his exceptional leadership capabilities make him the ideal executive to guide our Greater China operations," said 
Alain Chimene, President of Asia Pacific Region at SEKO Logistics. "His proven ability to navigate complex market challenges while driving sustainable growth will be instrumental as we strengthen our regional presence and partnerships."

In his previous roles, Achouch served as CEO at LVO Asia and held dual positions as CEO APAC and MD Greater China at Clasquin, where he spent over 20 years building expertise in the region. His comprehensive understanding of the Greater China market landscape positions him to effectively lead the company's strategic initiatives and drive P&L performance.

As MD, Greater China, Achouch will focus on reactivating the company's network partnerships and enhancing regional market presence while ensuring sustainable development across all business units. His leadership will be crucial in navigating upcoming market challenges and capitalizing on growth opportunities within the dynamic Greater China logistics sector.

The appointment reflects the company's continued commitment to investing in experienced leadership as it expands its global logistics network and strengthens its position in key markets across the APAC region.

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MEDIA CONTACT:

SEKO APAC Marketing Team
lianxi@sekologistics.com