有雄心的Joules 选择速客国际带动全球多通道扩展

四月 07 2017

Joules,英国着名生活方式品牌,签署了一项为期三年的合同与速客国际物流去支持其全球扩张,将其供应链总的知名度,并通过改善经营绩效产生的成本效益。

根据该协议的条款,速客国际管理Joules的全球供应链从亚洲和印度次大陆的所有采购地点进口其分布中心在英国Corby和美国,包括所有的清关和法规要求。速客国际还负责管理产品的全球供应Joules其他批发市场通过保税物流园区(BLP)在上海。在中国它的BLP,速客国际将收到来自Joules的供应商的交货和提货和包装订单直接送去Joules的客户在英国和美国以外的市场。

Joules的采购和买家将能够实时查看使用myseko公司的供应链信息,为客户定制一个的基于网络的运输和物流入口它提供了访问所有速客国际的技术解决方案,客户能够控制分销成本和自动化调度以及提供管理供应商的在线解决方案,访问实时的货物跟踪、提单和运输标签打印账单,查看账户余额和运行定制的管理报告–从单一连结点。

在速客国际与Joules伙伴关系将使的整个团队专注于管理公司的快速零售、批发和电子商务的发展。在过去的财政年度,Joules的收入上涨了14.2%,在零售销售增长了12.8%,电子商务销售增长17.3%的支持。Joules的批发销售也爬上了那一年公司18.3%开10家新店,进一步实现其积极的客户群增长33%到824000。

David Emerson,速客国际集团市场销售总监,说:“对於我们来说Joules是一个很好品牌,速客可以完全应用在顾客之中。在多渠道零售商和快速实现自己的软件和运输解决方案意味着我们已经确定的节约和成本控制能力工作焦耳我们的跟踪记录,如在英国和美国我们也正在扩展和援助之外其他领域的客户提供一个直接接在上海包装解决方案,包括跨边境交货为重点市场,电子商务在英国海关仓库。在接下来的三年里,我们将帮助促进在现有市场和新市场的Joules的战略发展起着重要的作用。”  

NOTES TO EDITORS

Joules - ‘A contemporary British lifestyle brand’

Born in the British countryside and crafted with true British style and eccentricity, Joules designs upbeat, colourful clothing for all who love the outdoors and live life to the full. 

Established by Tom Joule in Market Harborough in 1989, Joules was born after Tom’s entrepreneurial spirit led him to identify an opportunity for practical yet stylish high-quality products which reflect the character and colourful personalities of those who love the outdoors. 

Being a true multi-channel lifestyle brand, Joules’ carefully designed collections spanning womenswear, menswear, childrenswear, homeware, toiletries and eyewear are distributed across retail stores, online, catalogue mail order, shows and wholesale channels.

Since its inception in 1989 Joules has remained true to its bold British heritage, whilst evolving to remain in tune with what customers want today. An unrivalled attention to detail and the thinking to provide something different where it’s least expected remain at the heart of everything Joules creates.

www.joules.com  www.joulesgroup.com  

Joules fast facts

  • Joules is an international brand, available in the USA, Germany and France as well as travel destination stores like St Pancras and Waterloo station
  • Joules’ talented in-house design team lovingly crafts all of the prints you’ll see within its collections
  • The brand is a true multi-channel retailer, having traded across five channels over the past ten years
  • Bursting with eccentricity, Joules is proud of its British heritage and still has strong roots in Market Harborough, the site of its first shop and headquarters
  • Colin Porter took the reins as CEO in September 2015, with Tom focusing on creative control
  • Joules won Mainstream Brand of the Year at the Drapers Awards 2016 and has previously won the Drapers Best British Fashion Retailer of the Year at the 2015 awards

 

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