Delivering a better customer experience for MySale Group

MySale Group is one of Australia’s largest online retailers, with a database of almost 11 million customers and active sites under different brands in the USA, UK, Australia, New Zealand, Malaysia, Singapore and Korea.

Benefits of the SEKO solution

• Easily replicable delivery solution from warehouse to end customer
• Consistent and scalable, regardless of customer’s home country
• International customers can track packages from origin to final delivery
• Tracking portal is branded to each individual MySale Group identity, for maximum customer confidence
  
  

The Challenge

With multiple warehouse locations, as well as selling all products to its Global customer database, MySale Group requires a consistent, scalable and easily replicable delivery solution. The company asked SEKO Omni-Channel Logistics to manage New Zealand deliveries for its ‘NZSale’ site - after recognizing SEKO’s strength as a multi-carrier, multi-mode supply chain integrator.

The Solution

SEKO provides international air freight linehaul, from warehouses in Australia, UK, USA, Singapore, Shenzhen and Shanghai - plus low and high-value customs clearance of individual consumer orders, and final home delivery. All provided at a very competitive rate to accommodate the price-point that MySale Group was originally seeking. SEKO’s Transport Management System has also been integrated with the MySale Group warehouse management and customer-facing portal.

The Result

Customers can track international and domestic delivery events, via a tracking portal which  can be branded to match the look and feel of the individual MySale Group brands. So when a customer is directed to the portal, it looks just as if they have arrived at an appropriate internal tracking site. SEKO now also carries freight from MySale Group's offshore warehouse locations into Australia, moving over 1.3 million customer packages each year.