International Greetings Supply Chain Case Study
International Greetings PLC is a UK-based company that designs and produces a wide range of greetings cards, paper wraps and other paper products. It also produces Christmas novelties by appointment to HM Queen Elizabeth II, and its products are widely sold in many of the largest supermarket chains and major retailers Globally.
Benefits of the SEKO Solution
- Delivering significant reductions in freight costs
- Guaranteeing space in peak and slack periods by working closely with carrier partners
- Providing flexible solutions to handle seasonal demands
- Improving production forecasts and warehouse management
International Greetings often encounters significant supply chain issues during seasonal peaks, when literally hundreds of containers are shipped each week. It was experiencing critical container space availability and intake planning issues at its UK distribution center as a result.
By clearly understanding the needs and situation at both origin and destination, SEKO was able to deploy an effective web-based Purchase Order Management system. Full monitoring of the supply chain, from production through to intake planning at the destination warehouse was also provided. In addition, SEKO bought space guarantees with shipping lines so that containers could be shipped on time each week, even during peak season.
International Greetings benefited from accurate production forecasts and warehouse storage management, and full visibility of its supply chain - as well as a reduction in peak season costs, by buying space guarantees in advance.